This week the Wall Street Journal posted an article titled The Museums Is Watching You which described how some museums assign employees to gather data about its visitors as they wander their galleries. They want to better understand which artworks attract more attention, less attention and whose attention in an attempt to improve the visitor's experience. They are applying data gathering tactics similar to traditional business behavior studies...a sort of "Google-esque" record of your visit.
This article interested me for several reasons. First, in today's world, more and more of our personal behavior is being recorded to better understand our interests. If the company knows about us they can better satisfy us and in the end influence us towards their needs. Second, museums are taking a more business like approach to their operations in an attempt to compete with the vast array of entertainment options available to every one today. And third, simple art -- that is paintings which aren't animated, sculptures which don't become CGI enhanced "Transformers" at the push of a button -- will have a difficult time attracting attention unless the past cultures, ancient histories, and earlier interests of people are read about and appreciated by today's children. Looking at a painting which is "foreign" either through time or culture can be a challenge to appreciate. And with the Twitter approach to life in text messages and quick emails, one wonders if people of the future will take an interest in something old and foreign.
Perhaps the vast data being collected about us will in the end "organize" a history of today which itself perpetuates a continuing interest in the past. After all, comparison is one our primary modes of interpretation...Am I more like or unlike the peoples of the past? Is my world more modern or less modern than their's?...And so on...


